Ascona knows that many people will find your site by using a search engine.

We understand how search engines work, and we have software that assists in search engine optimisation. The best results come from:

• Understanding your business
• Knowing who you are targeting (your intended audience)
• The words your audience is likely to use when searching

The technology of actually getting found on a search engine is continually changing and you need a business partner that is up to date in this area. You need to concentrate on your business and not spend time staying up to date and trying to maintain search engine optimisation.

Check out your site Now to see how easy you are found on the worlds most popular search engine!!

Today most businesses and consumers expect to use email with their business partners. In fact, it is demanded when dealing with larger organisations.

Selection of your email address and operation of it sends a strong message to other businesses on how you feel about the electronic world.

If you have an email of address of joebloggsltd[at]xtra.co.nz (for example), you are telling others that you do not even own your own domain name yet, and you have just taken a free email address from your ISP. Alternately, if you do have a domain name and are not using it for your email address you are missing a opportunity to promote your domain name and website!!

You need to have an email address more like joe[at]mybusiness.co.nz or sales[at]mybusiness.co.nz to assist in branding and marketing your business.

If Joe's business is say a Vetinary clinic, then he could also use an address like joe[at]neuterme.co.nz if he has a sense of humour, or joe[at]poorcat.co.nz if he is a little more conservative or even joe[at]sickanimal.co.nz if he wants to cover the field.

The one thing he does not want to do is promote his ISP by using their name in his email address.

Our Business consultants will assist you come up with the correct names to give the impression you want for your business.

Email Marketing Systems

With your website, Ascona can assist you with marketing it electronically and not just relying on search engines to find you. Or, just hope that people return to find out your latest news.

You have spent some of your precious capital on building a website, now make it work by regularly getting your target audience to return to be reminded what you can do for them.

Ascona can provide a service that has huge potential to stay in touch via an email with your existing and potential customers on a regular basis (weekly, monthly or whatever suits you and them).

You can send out newsletters, advise them of promotions / specials or new products and services and other relevant information directly, or direct them back to your website for fuller details.

The beauty of these systems is that the list of people is all handled automatically. People can join or opt out if they wish or even send the email on to a friend or colleague for them to join themselves.

It is extremely cost effective compared to any other communication systems.

We have three different email marketing products available. The choice of which one to use is determined on what you are trying to achieve through your email compaigns.

Remember that sending out bulk email is fraight with problems that can often lead your email address being "black listed" if you are not aware of the problems.

www.digitalmail.co.nz
provides you with a self managed system where you can even build your own email templates.

www.sitemailer.co.nz
enables you to run campaigns where you spend your efforts on creating the message and use our expertise to build you the correct templates.

With a website created by Ascona you can give your Business a web presence to enable you to:

• Increase your Sales
• Lower your Costs
• Improve your Customer Service

Websites too often are often poorly done by technically competent people who lack business skills. Take a spin round the internet and you will find far too many examples of this.

Our philosophy is to produce a professional looking website that will:

• Meet Your Business objectives
• Be fast
• Easily navigated around
• Match your Company in "look & feel"
• Work with 99.9% of computers on the internet
• Be something you use because you are proud of it
• Found on Search engines

We will produce this website in conjunction with you by working together to achieve your companies objectives, ranging from a simple site to a full online shopping cart or from a catalogue site to a content managed (CMS) site.

We use your current logos, catalogues etc., as a starting point, but in many cases we often assist in re-branding a company where this is required.

Our copy writers and graphic artists will alter material supplied to better fit the electronic medium.

Your new website is fully customised for your business and is not a template of others that have gone before. The process we use is always spelt out in all our proposals:

• Develop the "look & feel"
• Get your sign off
• Create and agree page detail
• Ensure that the material is based on the target audience needs
• Final Sign off

See our website overhaul section if you already have a website.